Mother Nature’s bounty is being tampered with, and in the process, so are you, when it comes to some packaged foods – snack or otherwise. It’s a scientifically engineered hijacking of our taste buds, and our food.
Do you ever wonder why it’s so difficult to only eat just one chip? Does ice-cream call to you from the chilly depths of the freezer? Perhaps you’re craving one of those pre-packaged meals?
Chemists, physicists and neuroscientists are all hard at work in research facilities. Their job is to make food more
palatable addictive. They use terms such as ‘mouth feel,’ ‘maximum bite force,’ and ‘sensory specific satiety’ – the rate at which a food product loses its appeal as it is being eaten. You don’t need a dictionary to know what those terms mean to you , especially after you’ve opened that bag of chips or wondered how those cookies ended up in your shopping cart, especially when they weren’t on the grocery list.
Food cravings engineered by industry is an eye-opening article that will forearm you with information that will hopefully keep you out of those aisles that can alter your best intentions.
Resistance is futile, at least that’s what the food industry is counting on. Developing some defensive strategies will help you as you go up against this powerful force.
- establishing some food rules, including making a commitment to eating healthfully
- if you must satisfy one of your cravings, opt for the smaller-sized package
- use the long-line at the store to your advantage when it comes to cravings
- shop the outside aisles of the grocery store, as much as possible
- make as many meals as you can from scratch, like soup.